|Posted by BeatLodge on May 2, 2012 at 10:10 AM|
Tickets to high profile EDM shows these days have gone a bit out of control, with huge venues selling out in seconds many fans are shut out if they're not by a computer at a specific time. Carlsberg has decided to try to change that trend, as they are planning 2 parties that will not have tickets, and guests are expected to "earn" their entry.
Carlsberg is teaming up with Axwell for these not so secret - secret raves. From their Facebook page, Carlsberg will be sending out "missions" and fans who want to attend must carry out these missions and those with the best results will gain a +1 entry. Pretty cool concept if they can follow through with it correctly, check out Carlsberg's FB page for more info!